Un puerta de madera dibujada con el trazo característico de Kukuxumusu con un dintel del piedra y una oared de ladrillos. En la puerta, sobre la ventanuca cerrada, se pueden leer tres sietes.

When the Ministry of Time resurrected Hemingway

The reference in the series El Ministerio del Tiempo to the Sanfermin festivities in 2016 was as curious as it was original. Due to the plot of the series we could see Ernest Hemingway in 1931 , Later, this moment allowed a reference to the series in the animations that Kukuxumusu performs for TVE in Sanfermin . Here’s the full story and in this link you can see all Kukuxumusu animations for the Sanfermin programs on Spanish television.

As explained by TVE in the website of the series “El Ministerio del Tiempo “is a Autonomous and secret governmental institution that depends directly on the Presidency of the Government. Only kings, presidents and an exclusive number of people know about it. The passage to other times is carried out through gates guarded by the Ministry Patrols. Its objective : detect and prevent any intruder from the past from reaching our present -or vice versa- in order to use History for their benefit. For this, the Patrols will have to travel to the past and prevent them from achieving it. They are superheroes, but ordinary people exposed to unusual situations. Julián, a modern-day SAMUR nurse, Amelia Folch, the first female university student in Barcelona in 1880 (an image of modern Spain) and Alonso de Entrerríos, a soldier from the Third of Flanders (example of the value and patriotic sacrifice of our armies). All Spain together for a common goal. His mission: to fight so that the past does not change, which would mean that our present is not what it is. To do this, they will have to fight with merchants and organizations that want to manipulate it for their benefit or that of foreign powers. The Ministry is the last barrier so that, with its greatness and its sorrows, our History is what it is. “

With this excuse they live many adventures and in the chapter “The farewell to Ortigosa”, a group of officials decides to travel to Sanfermin in 1931 for a party. The series picks up the moments in the tunnels after the party and Ernest Hemingway surprisingly slips in a little past laps.

In line with this story, for Sanfermin 2017, Kukuxumusu customized one of the animations for the Sanfermines program of La 1 on RTVE, emulating this turn proposed by the series. In the animation some characters from a different era appear in a confinement by mistake. The door, with the legend 777, guessed the tragedy.


Se puede ver la parte

A Chesterfield campaign looks at the “Chupinazo”

A fan passes us this pack of Chesterfield tobacco bought in a tobacconist this morning in Pamplona. As you can see, it includes an allegorical message to the «Chupinazo» and the promotional message «With CH de Chesterfield». This campaign, which we understand uses words with the letter “CH” in different places, has chosen the word Chupinazo at least for Pamplona. This tribute to Sanfermin Fiesta maintains the corporate colors of this brand, which is the third best-selling in the country.

The word Chupinazo includes the characteristic typeface of the Chesterfield trademark, which is different from the typeface with the same name. The brand is owned by Philip Morris and markets both pack and rolling tobacco under the name “Chesterfield Roll Your Ow”. We do not know if the same campaign has been carried out in the rolling support.

Since 2005, advertising, promotion and sponsorship of tobacco products are generally prohibited in Spain, but it does not limit the promotion on the pack itself if it includes the mandatory messages.

Imagen de una Cajetilla de tabaco de Chesterfield que incluye la palabra Chupinazo.
Imagen de una Cajetilla de tabaco de Chesterfield que incluye la palabra Chupinazo.
Se ve a Luis Azanza charlando animadamente con tres fotógrafos más entre los que se identifica a Javier Sesma de Diario de Navarra. Es una charla en la inauguración de la exposición Universo Sf de julio de 2019.

Photographer Luis Azanza leaves us

Luis Azanza, the magnificent photographer with the cap, has died in Pamplona at night. The loss of him leaves us afflicted with him because we have shared many good San Fermin moments with him and with his people and we had a lot of affection for him and his work. His photographs gave meaning to the first Sanfermin bull runs and festivals that this website covered. He accompanied us with the images of him for a few essential years. We have a magnificent legacy of photographs from San Fermin that will allow us to remember it forever. Rest in peace.

Since 2008 Luis Azanza was the founder of Aloa Comunicación and expanded his knowledge to other techniques such as video and animation, successfully developing works for different companies and initiatives. As a current affairs photographer, his work for El País newspaper was significant, where he also made portraits that have left their mark, such as those made for Karmentxu Marín’s articles.

SF universe

Universo SF was an exhibition that in July 2019 perfectly and with great pleasure summarized Luis Azanza’s vision of the party. This work belongs to his photographic essays, among which were also up to six outstanding works. In this video from amplonatelevision.es we can take a look back at that moment and listen to Luis’ own words.

We have been able to see Luis Azanza’s Sanfermin photographs in the main capitals of the country because he had a special ability to collect those moments that confinement offers you if you know where to look. Beyond the confinement, Luis’s work has become immense in actuality and artistic work, such as the exhibition «Minimal Instances» that was held at the Contraluz Gallery of the Agrupación Fotográfica y Cinematográfica de Navarra in 2009.

We recover these two images to remember: in the first, one of the few without a cap, corresponds to a course taught by Jean Dieuzaide at the Navarra Photographic and Cinematographic Group in 1985 where we can see him together with Koldo Chamorro, Mikel Goñi, Juan Ignacio Delgado and others.

Imagen de un grupo de fotógrafos junto a Jean Dieuzaide que impartió un curso sobre fotografía de reportaje en pamplona en 1985. podemos ver a Mikel Goñi, Koldo Chamorro y Juan Ignacio Delgado, entre otros.

The second image helps us to recover a moment of those typical of a photographer in San Fermín. We see Luis Azanza dodging the bull of fire with the characteristic posture of reserving the chamber of sparks.

Luis Azanza huye cámara en mano de un espectacular toro de fuego en plenos sanfermines
Photo by MIkel Lasa

The running of the bulls and Luis Azanza

The confinement had few secrets for Luis Azanza but he worked with the pressure of having to comply with the pages of El País every day. His choice of the opportune moments and the mastery of the technique made him a reference in the photography of the confinement forever. We have rescued a selection of images published on sanfermin.com that make this statement clear.

Un toro engancha de la camiseta a una corredora en el encierro de sanfermin del 12 de julio de 2010.
Luis Azanza. July 12, 2010. Victoriano del Río.
Toro enfilando la curva de la estafeta y un mozo a cuatro patas sobre el suelo anuncia una posible tragedia
Luis Azanza. July 11, 2010. Toros de Miura..
Varios mozos caen sobre un toro que había perdido las manos en Estafeta.
Luis Azanza. Cebada gago. 9 de julio de 2012.

Biography of Luis Azanza
AFCN text.

Luis Azanza, entered the world of photography at the age of 16 in a self-taught way, looking for a form of expression that reflected the aesthetic and social transformation that the country was experiencing. Already in the 1980s he began working as a photojournalist in national and regional media, such as El Día, Diario 16, Cambio 16, El País, Diario Vasco, Deia, etc. He has also published in foreign newspapers and magazines such as Le monde and Público (Lisbon).

An independent profession that extends to the present day and that has opened up to corporate, industrial, advertising and illustration photography. At the same time, he has been developing personal work that allows him greater creative freedom and experimenting with different techniques, some that go back to the origins of photography as pinhole photography. The objective is to continue exploring the complexity of the image, without forgetting that it is a language and that as such, it has a grammar that must be known in order to break it.

His works have been exhibited in New Generation Contrasts (150th Anniversary of the otography, 1988); 11 Graphic reporters (New Image Gallery, 1990); Fotopress (1991); La Cubana in festivals (Castillo de Olite, 1992); 16 Years of Photojournalism (Círculo de Bellas Artes, 1993); International Journalistic Contest San Fermín 1992 (Exhibition 1994); 25 years of Iruña (1995); 25 years

Imagen de los datos obtenidos en el estudio para estudiar las variables de comportamiento que genera el encierro

The US Academy of Sciences publishes a study based on the confinement

“The Sanfermin running of the bulls in Pamplona could help scientists prepare for a catastrophe”, thus concludes a study of the behavior of crowds referred to by this mass media of great global impact on scientific dissemination. To obtain data, they came to Pamplona for the 2019 bull runs and, according to the article, they installed a couple of cameras suspended over the streets of Pamplona to have a bird’s eye view of the event. They recorded two consecutive day runs to capture the speed and direction of each runner, as well as the density of the crowd.

Article in the journal Science that refers to a study that takes as a reference the running of the bulls in Pamplona
Article in the journal Science that refers to a study that takes as a reference the running of the bulls in Pamplona

The study has been published, reviewed, and accepted by the editorial board of the American Academy of Sciences. The authors are:

  • Daniel R. Parisi and Alan G. Sartorio, both from the Center for Physical, Biological and Social Agents of the Technological Institute of Buenos Aires (ITBA) and the National Council for Scientific and Technical Research of Buenos Aires;
  • Joaquín R. Colonnello, from the Department of Computer Engineering of the Technological Institute of Buenos Aires;
  • Luis A. Pugnaloni, from the Department of Physics, Faculty of Exact and Natural Sciences, National University of La Pampa, National Council for Scientific and Technical Research of Santa Rosa, (Argentina);
  • Ángel Garcimartín from the Department of Physics and Applied Mathematics of the Faculty of Sciences of the University of Navarra.
  • Iker Zuriguel, from the Department of Physics and Applied Mathematics, from the Faculty of Sciences of the University of Navarra.

First contradictory and surprising results

The cameras show a group of people jogging slowly, spaced through the streets. When the bulls arrive, a large group of runners speed past the camera, right in front of the animals. People run to the side when the bulls catch up with them. Unexpectedly, the data revealed that the speed of the corridors increased with the density of the crowd, up to a point, which is the opposite of what researchers have typically found when studying the flow of people or traffic: typically, People slow down when crowds are thicker.

And the explanation given by the authors is that the results may be due to the desire of the runners to change speed during different parts of the event. As noted in Science Parisi:

“In a crowded metro station, for example, everyone wants to walk at a normal and constant pace; adding more people only slows everyone down. But in the streets of Pamplona, ??runners wait for the bulls, run for a while as they pass and then come back at a slow speed, creating a wave of density and speed around the animals. “

According to an article published in the Proceedings of the National Academy of Sciences of the United States, “Once the crowd increased to approximately one or two people per square meter, the maximum speed of the runners decreased dramatically, often because people it started crashing and falling. Once the crowd surpassed two people per square meter, virtually no one was able to sustain speeds greater than a light jog (about 2 meters / second). ” With this data, “Understanding precisely the speed limits imposed by overcrowding could help researchers build better models of pedestrian movement and improve evacuations in the event of fires and other emergencies,” says Parisi.

According to Science magazine in the article, the running of the bulls in Pamplona has been a unique laboratory experiment. Where else can scientists know exactly when and where people will flee for their lives? Now a study of the event reveals exactly how busy a street can get before people start tripping while sprinting at top speed.

Models to help

Based on this data obtained by Parisi and his team, the findings could help researchers model better ways to help people escape building fires and other catastrophes. According to Parisi: “The confinement is real enough to offer a rare insight into how humans behave when trying to escape danger.”

busto de cuatro metros en la plaza del castillo de Pamplona. El busto es de uno de los personajes de la casa de papel con la careta de plástico de Gaudí y capucha roja.

The defense of the Sanfermin festival in “La casa de papel”

The final season of “The paper house” is already succeeding on Netflix and we have waited a few days to tell this and not reveal anything about the plot. We are not going to tell anything that we should not but the defense of the Sanfermin festival that takes place in the protagonist “Pamplona” in these chapters has been very exciting. The actor is Ahikar Azcona, who is from Pamplona, ??and he makes this defense as if he did not need a script. In one of the chapters, a look back in time is made where the moment in which one of the members of the band chooses Pamplona as a name is discovered. At that time, faced with the advice of the other members present to change the name, he points out: “Have you not been to Pamplona? The most brutal festival in the world is celebrated there: Sanfermines. Even the Japanese come to run in front of bulls. Hemingway wrote a novel. He studies at American universities. Do you know what it’s called? It’s called FIESTA. Do you want jarana? Well, you go to the fucking Sanfermines. “

The character of Pamplona, ??as we see, makes a defense of the party very much in line with the character that is very stimulating when the Sanferminero is going for you. The worldwide diffusion of this series makes this reference to Sanfermin as one of the ones that will be seen the most around the world.

Pamplona dawns with a bust of the paper house

La Casa de Papel and Pamplona have several ties. Ahikar Azcona is from Pamplona, ??like Najwa Nimri and producer Álex Pina, although only the former usually lives in Navarra. That is why a few days ago the Vancouver production company carried out a promotional action in the Plaza del Castillo in Pamplona with the appearance of a three meter high allegorical bust. In addition, a few days later a Sanfermin scarf was applied to that bust with the brand of the band’s characters. We do not know if that last action responds to the producer or to a spontaneous one.

Red scarf.
busto de cuatro metros en la plaza del castillo de Pamplona. El busto es de uno de los personajes de la casa de papel con la careta de plástico de Gaudí y capucha roja.
La casa de papel en la plaza del castillo
encierro de Authi, Pamplona 1972 Cuesta de Santo Domingo

The running with the bulls of Authi MG Morris

This unique image corresponds to an advertisement by Authi to promote the models that were assembled in Pamplona until 1972 from its opening in 1969. The photograph is from that year although the factory operated until 1976 and was the germ of the current Volkswagen factory Navarre. In the image we can see the cars that came out of Authi until that year as they were: the Morris 1100 Traveler, Mini 1275 C, Morris 1300, Mini 850 ADO-15, Mini ADO-20 and the Mini 1275 GT.

The photograph is taken with a long exposure time that allowed the runners to be blurred and the cars that were standing still perfectly visible. As we can see, the vehicles are without a driver, since the campaign was intended for the specialized press. The image has been rescued by Ramón Ansoáin. This image corresponds to one of the first events that took advantage of the effect of the confinement for advertising.


Running with the bulls with Authi Cars, Pamplona 1972 Santo Domingo Street.

Update June 2022.

The BMW dealer Lurauto has organized a running of the bulls called “Sanfermini” which has brought together several electric “minis” recreating a complete running of the bulls with this type of car.

Imagen de Mikel Lasa que ofrece una imagen desde arriba de la cuesta de SAnto Domingo que permite ver en perspectiva a la manada del encierro acercándose. Se centra en los toros mostrando una imagen que adivina la potencia de cuatro toros estremecedores

Bull ranchs to sanfermin 2022

The Casa de Misericordia de Pamplona must take steps if everything works out to celebrate Sanfermin 2022 again and has confirmed to Navarra.com that it will have the same bull herds announced for the 2020 Bull Fair that was not held. There will be no official confirmation as long as the authorities do not take the step, but organizing a Bull Fair needs your deadlines and commitments. For now, this gesture is a symbol for organizing the next Sanfermin festivities, still orphaned by a political endorsement. (Image by Mikel Lasa.)

According to Navarra.com, the confirmation has come from the MECA Bullfighting Commission that has confirmed that all the planned irons “have bulls in the field for Pamplona.”

Ymbro Fountain replaces the Port of San Lorenzo

From Sanfermin 2019, seven bull ranch repeat, and Fuente Ymbro will replace Puerto de San Lorenzo since it did not give the expected result. If we celebrate Sanfermin 2022 we will celebrate it together with Cebada Gago, Miura, José Escolar, Victoriano del Río, Jandilla and the winners in 2019, Núñez del Cuvillo and La Palmosilla.

Guía rápida de la fiesta para vivir Sanfermin con intensidad.

Sanfermin is back…

The Pamplona City Council announces that it is committed to the celebration of Sanfermin 2022 after the meeting of the Sanfermines Table. In addition, according to the mayor’s statements, there will be a higher financial allocation for the program and we want to start a reflection on the party as we know it.

The mayor of Pamplona, ??Enrique Maya, has also pointed out in the meeting of the Sanfermines Table, that we must “face the two-year break without parties as an opportunity to address the development of the Sanfermines of 2022, the first of a new stage that will mark the future. The reflection is open to the contributions of people and entities and includes different aspects: the way in which they are developed, the offer of activities, the experience of the people who participate in the festivities or the image that is projected outside the city. ”

In the press release, the Pamplona City Council points out that: “also among the municipal objectives are to change the general image of the Sanfermines, which has deteriorated in recent years, so that the citizens of Pamplona improve their identification with the same and the people from outside the city get to see the reality of the festival and all its attractions, also attracting quality tourism. For the future, Sanfermines are planned that reinforce tradition, culture, coexistence, and all the positive values ??that the San Fermín festivities have and that are made invisible by the image of alcohol and unlimited parties that they have. “

Spot de lifelock sobre el encierro de Pamplona.

El anuncio de LifeLock con el encierro de protagonista

¿Estás viendo todas las amenazas que podrías? Es el mensaje del video de LifeLock para promover sus servicios de robos de identidad en los que está especializada esta empresa. Y qué mejor que el encierro de San Fermín para reflejar que puedes salir indemne de una situación de gran peligro, pero sucumbir ante las hojas de un sencillo ventanal. Ese es el mensaje de este anuncio de 2017 realizado por una de las agencias más importantes del mundo, DDB Chicago, para LifeLock.

El anuncio pertenece a una serie donde pequeñas cosas triviales pueden acabar con nosotros, tras sobrevivir a peligros diversos. La agencia entendió que para transmitir esa idea de fondo que soluciona LifeLock evitando los robos de identidad, el encierro cumplía con los mejores cánones creativos. El destino de estos anuncios fueron las redes sociales en Estados Unidos, donde el robo de identidad para utilizar el número de la seguridad social es más común, y existen versiones del mismo de diferente duración.

La trama, en medio de un encierro

El argumento del spot es que dos amigos se dan cuenta de que han cometido un grave error cuando se encuentran en medio de un encierro y les persigue la manada. Mientras intentan esquivar los cuernos de los toros, un hombre corre de cabeza hacia un peligro inesperado… Una señora abre las contraventanas para ventilar, que ya hace falta.

El protagonista prueba la madera de la ventana cual castor de un golpe y LifeLock entonces advierte de que las cosas que no ves aún pueden lastimarte. La segunda parte del spot recuerda su servicio de protección contra el robo de identidad busca amenazas potenciales para detenerlas antes de que las vea y está respaldado con un paquete de protección de un millón de dólares, en caso de que ocurra lo inesperado.

Simulación del encierro de Pamplona

Una de las curiosidades de esta grabación es que simula a través de diferentes efectos digitales el encierro de Pamplona por San Fermín. En la imagen que acompaña, y que corresponde a un fragmento del vídeo, podemos ver claramente de fondo el Ayuntamiento de Pamplona y, parcialmente, la casa seminario y el edificio de la Inmobiliaria Elizari de la plaza del Ayuntamiento. Esta recreación no tiene en cuenta el importante dato de que si los toros corren con ese fondo la carrera en Pamplona se estaría completando como un encierro al revés.

El protagonista del video es el californiano Jilon VanOver y la agencia creativa que ideó el anuncio es DDB Chicago, una de las agencias más importantes y reconocidas del mundo. La realización y grabación del anuncio se realizó en Los Ángeles y corrió por parte de la prestigiosa compañía Smuggler con producción de Karen O´Brien y la dirección de Guy Shelmerdine.

Shelmerdine se unió a SMUGGLER en 2002 después de ganar el premio al Mejor Director Revelación en Cannes, y fue incluido en el showcase de nuevos directores de Saatchi el mismo año. Es autor de la primera película de terror en 360 grabada en vivo: Catatonic, que da más miedo que un toro de quinientos kilos en la puerta de casa.