encierro de Authi, Pamplona 1972 Cuesta de Santo Domingo

The running with the bulls of Authi MG Morris

This unique image corresponds to an advertisement by Authi to promote the models that were assembled in Pamplona until 1972 from its opening in 1969. The photograph is from that year although the factory operated until 1976 and was the germ of the current Volkswagen factory Navarre. In the image we can see the cars that came out of Authi until that year as they were: the Morris 1100 Traveler, Mini 1275 C, Morris 1300, Mini 850 ADO-15, Mini ADO-20 and the Mini 1275 GT.

The photograph is taken with a long exposure time that allowed the runners to be blurred and the cars that were standing still perfectly visible. As we can see, the vehicles are without a driver, since the campaign was intended for the specialized press. The image has been rescued by Ramón Ansoáin. This image corresponds to one of the first events that took advantage of the effect of the confinement for advertising.

Running with the bulls with Authi Cars, Pamplona 1972 Santo Domingo Street.