The Osasuna mascots made their debut in the Encierro

Today there have been a running of the bulls in the afternoon. The afternoon event has displayed some rather funny blue bulls. Mr. Testis and his mates from the famous Kukuxumusu bull ranch have returned once again to dazzle the kiddies and not-so-kiddies, in the traditional Txiki Running of the Bulls. This year we have seen an important novelty with the participation of two special guest runners: Rojillo and Rojilla, the mascots from Osasuna Football Club.

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Lucinda Poole receives the 2017 Guiri of the Year Award

This North-American woman was today handed the 14º Premio Guiri del Año (‘Foreigner of the Year’). This annual award has been sponsored by Kukuxumusu ever since 2004 during Sanfermin Fiestas in recognition of the important role played by foreign visitors in the fiestas and who live the Sanfermin fiestas with passion and enthusiasm year after year.

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The largest ever T-shirt in the history of Sanfermin in homage to Estafeta Street

Thanks to the imagination and to some engineering skills as well as to the help of a heavy crane, Kukuxumusu paid homage to Estafeta Street as it unfolded a gigantic T-shirt of 42 square meters in size. And it has done so just 24 hours before the Txupinazo y opening rocket goes off. The firm wished to display its special drawing for Sanfermin 2017: with a perspective image of Estafeta Street right in the middle of the Running of the Bulls and containing a stack of their well-known characters in the drawing.

BUY T-SHIRT

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The initiative #SanFairPlay from Kukuxumusu is supporting fiestas that are free from any kind of aggression

The SanFairPlay concept is based on the Fair-Play code that is found in sports games  and the “clean-play” call that was launched by FIFA in the 1990s and which is acknowledged all over the world. Kukuxumusu has given its own twist to the slogan with some word- play and come up with the “SanFairPlay “concept. A universal slogan in support of one of the best-known fiestas in the world to help keep these fiestas the most popular and integrating in the whole wide world.

Download in PDF form, the rules of #SanFairPlay in four languages.

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Face to face with Lucinda Poole, “Guiri” of the year

Picture by  José Luis Larrión

American journalist, Lucinda Poole, will be awarded during Sanfermin 2017 with the XIV Premio Guiri del Año, an award which is given each year by Kukuxumusu and Sanfermin.com to a foreigner who has stood out for their love of the Sanfermin fiestas. This year, in its fourteenth edition, the winner of this award is the versatile journalist and translator, Lucinda Poole, who will follow in the footsteps of last year’s winner, Englishman Tim Pinks.

Lucinda Poole is a 60 year-year-old woman, from Chapel Hill (North Carolina) and she has been associated with the Pamplona fiestas for more than three decades now. Indeed, her first writing on the fiestas was a guide book published as “Don’t Be a Foreigner in Sanfermines”(1982).

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Kukuxumusu awards American journalist Lucinda Poole with the “Guiri Del Año” award of Sanfermin 2017

Photo by José Luis Larrión

American journalist, Lucinda Poole, will be awarded during Sanfermin 2017 with the XIV Premio Guiri del Año, an award which is given each year by Kukuxumusu and Sanfermin.com to a foreigner who has stood out for their love of the Sanfermin fiestas. This year, in its fourteenth edition, the winner of this award is the versatile journalist and translator, Lucinda Poole, who will follow in the footsteps of last year’s winner, Englishman Tim Pinks. Continue reading…

Blue bulls in Estafeta Street

At seven thirty in the evening, three bulls from the Kukuxumusu bull-ranch, the mythical Mister Testis bull-breed, came rushing out from the corner of Mercaderes to run the approx.400 meters that covers the distance all the way to the top of Estafeta Street. They were by no means alone. Indeed, they were surrounded on all sides, front, rear, and on both sides, by a swarm of kids who were hell-bent on imitating just what the adults do when they take part in The Running of the Bulls.

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