This coming Thursday, 18th of September, a Sanfermin-style running of the Bulls will be held in New York to promote the two Tapas bars of 100 Montaditos which are located in the big apple. With an inscription fee of just 15 euros, all of which will be donated to the Nueva York Food Bank, all those who wish to participate can sign up for this running event (without real bulls of course) which will cover the 1 mile distance between the two premises of the 100 Montaditos Tapas chain. Start-off with be at 18.30 (NYC) from outside the premises at 176 Bleecker Street and it will finish, some twenty minutes later, at the premises in 177 Ludlow Street. Here is the route on Google Maps.
All those who sign up will receive a free T-shirt and a two-hour free open bar ticket for the two 100 Montaditos tapas bars. The promoters of the event point out that “San Fermín is a Spanish tradition which has been going on since the XIV century in Pamplona, Spain when a dozen fighting bulls were let loose in the streets of the city. Nowadays, thousands of runners take part in this event by running in front of the fighting bulls.”
Once again it is clear from a promotion of this kind that the Sanfermin Running of the Bulls tends to be a world-wide tourism reference when Spanish products come to be promoted or when any kind of reference is made to a physical or sportslike event. 100 montaditos promote their services by pointing out the advantages of a cold Spanish beer or having the tasty Tapas snacks of cured ham as well as other kinds of tapas which go down so well with the drinks. At the same time, they exploit the Sanfermin event, knowing that it is one of the best-known events from Spain which are recognized and known by New Yorkers. Signing up for the run can be made at the 00 Montaditos NY web site or directly at the premises of either of the two Tapas bars and also just before the event starts off on the day.
