@ Mikel Ciaurriz. Chupinazo de Sanfermin.

The Sanfermines are just as important for the people of Pamplona as the Barcelona v. Madrid soccer games are for their citizens

It is pretty obvious that the Sanfermin fiestas are a big annual event for the city of Pamplona. The novelty lies in the fact that now someone has come up with a means of measuring the repercussion that such grand events have for each city that holds some such event. And it seems that the Sanfermin fiestas obtained such a high placing that only the annual soccer games between Real Madrid y Barcelona achieve a higher rating. Who were the voters? More than one thousands councillors and other such representative citizens from all the provincial capitals from around the state who responded to the study in December 2015.

This idea has come from the Instituto Coordenadas de Gobernanza y Economía Aplicada (The Coordination Institute for Governing and Applied Economics). The executive vice-president and director of this Project, Jesús Sánchez Lambás, relates that “we have not taken into consideration here the monuments or the social attributes, nor the idiosyncrasies or natural distinctions of each place. We feel that the events themselves have been one of the least elements studied and yet these make a decisive contribution in shaping the image of our cities around the world.”

In the study, the Sanfermin fiestas become the best-loved and reference event for the city of Pamplona. The ratings received in the study places the Sanfermines among the best events rated by the municipal councilors and the citizens themselves. Only the football games between Real Madrid F.C. and Barcelona F.C. receive a higher rating and repercussion for their cities. Pamplona shares the same rating given to the annual carnival event of Santa Cruz de Tenerife as it also does with the Feria de Abril in Seville. The Sanfermin ratings given by those who took part in the study for Pamplona puts the annual July event higher than other events such as The Fallas in Valencia, the Orgullo Gay event or the , the World/Cellular Congress or the Live BBK Festival.

The Instituto Coordenadas de Gobernanza y Economía Aplicada is currently developing the term “Marca Ciudad” (‘City Trademark) and it carries out studies in order to discover and measure the elements that go to make these ratings up, among other considerations and projects that they do.

The Results of the City Trademark study from the Instituto Coordenadas Rating from 0 to 1, where 0 is the worst rating and 1 the highest



Barcelona Partidos del Fútbol Club Barcelona 0,998
Madrid Partidos del Real Madrid 0,997
Pamplona Sanfermin 0,996
Sevilla Feria del Abril 0,996
Santa Cruz de Tenerife Carnavales 0,996
Madrid Orgullo Gay 0,995
Oviedo Premios Princesa de Asturias 0,995
Bilbao Festival BBK Live 0,991
Madrid Mutua Madrid Open de tenis 0,990
Barcelona World Mobile Congress 0,980
Valencia Fallas de Valencia 0,980
San Sebastián Festival Internacional de Cine 0,925
Barcelona Festival Sónar 0,879
Palma de Mallorca Copa del Rey de Vela 0,809