“La Larga Marcha”, is a campaign from the Kas firm which is encouraging groups and gangs of Friends to go partying to the 7 singular fiestas held by seven different cities. The first stop is the Txupinazo opening rocket at Sanfermin fiestas in Pamplona. Kukuxumusu and Kas work in collaboration where The Drawing Factory creates an image for the initiative and Kas provides its distinctive taste to the project.
Iruñea/Pamplona, Santander, Santiago, Vitoria-Gasteiz, Ribadesella, Donostia y Bilbao are the seven cities chosen for their singular annual fiestas. At each of these fiesta venues, the groups of friends can get a bracelet which will confirm that they have indeed attended this particular fiesta of the “La Larga Marcha”.
The campaign takes off in Sanfermin, where the groups will find their first Kukuxumusu- designed bracelet at any of the designated Kas bars. You still have time to sign up and come for a weekend party scene in Pamplona during Sanfermin!
