Not long to go ...
The year of "The bull also rises", the "Kulumutxu" and the first live broadcast of the running of the bulls on Sanfermin.TV. The drawing of the year for Sanfermin 2008 will always be remembered as "The Bull also rises". This was the twentieth tee shirt in a row brought out especially for the Sanfermin fiestas by Kukuxumusu. It attempted to display the two souls of Sanfermin - on the one hand, the running of the bulls, on the other hand, the Peña clubs and the Giants and their entourage.
For 2008. The Drawing Factory also launched "The Kantatzo of the Party", a CD with five video -clips with which to dance, sing and howl all over the fiestas. In addition, the cook, José Andrés, created a special concoction from the basic materials of the Kalimotxo and christened "Kulumutxu."
Sanfermin.TV offered a live coverage of the running of the bulls for the first time ever. It also sponsored a Sanfermin video competition, with 4, 000 euros going to the prize winner. In addition, Phermin Bello (Imanol Reta) premiered the first Sanfermin news presentation made exclusively for circulation on Internet.
Sanfermin.com gave a complete coverage of the running of the bulls and premiered "Sanfermin directo" where Mikel Urmeneta and his mariachis narrated their happenings over the nine days and nights of partying through the use of a device which allowed them to send their adventures (text and photos) from their cell phones to a web page.
Mikel Urmeneta himself also presented a daily clip of the Sanfermin fiestas for the national TV program "Buenafuente" on Channel Six. Massaoud Sbai El Idrissi was awarded the Guiri (Foreigner) of the Year Award and photographer, Daniel Ochoa de Olza won first prize in The II Kukuxumusu-Playboy Erotic Photo Competition.