The official San Fermín 2025 poster already has a winner. As every year, the Pamplona City Council selected ten finalist works from hundreds of proposals submitted to the public competition. After the public voting process, one of them became the official image representing Navarra’s most international festival.
Below, we present the winning San Fermín 2025 poster along with the finalist entries that competed to become the official image of the festivities.
Winning Poster – San Fermín 2025
Number 5. Entry 3395. Poster title: Hogar pamplonica
This poster stands out for its technical quality and its ability to convey a scene that is highly recognizable for those who experience the festival up close. The use of oil painting adds warmth and texture, while the image of a balcony with hanging laundry directly evokes those moments just before the hustle and bustle—so characteristic of San Fermín. A simple yet highly evocative proposal.
Following the public vote, this work was chosen as the official image of the festivities, which will take place from July 6 to July 14.
Finalist Posters – San Fermín 2025
The following posters were selected as finalists in the competition:
Title 1: Brillo
Title 2: El 6 a las 12:00
Title 3: Lore-koroa / Flower Crown
Title 4: ¡A toda fiesta!
Title 5: Hogar pamplonica (winner)
Title 6: Bauhaus 1919
Title 7: Yo soy Pamplona
Title 8: Instantes
Title 9: Zaldiko
Title 10: Corre
Each of these proposals offered a different interpretation of the festival, ranging from more traditional approaches to contemporary and conceptual perspectives.
How the San Fermín poster is selected
The selection process for the official poster combines:
Open public call
Technical selection of finalists
Public voting
Opening of sealed entries to reveal authorship
This system allows citizens to actively participate in choosing the official image of the festivities.
