It is possible to make an hotel booking at the same time as you are run in the Sanfermin Running of the Bulls. This is made very clear in the latest video from the marketing campaign of Xtrem Booking. On the video the whole process of making the booking by cell phone, taking part in the running of the bulls and picking up the hotel room key is shown. The video was shot during the running of the bulls of Sanfermin 2012 with small cameras hidden under the clothes of the runner. The quality of the images is excellent with very little shaking on the screen despite the speed. The runner makes an excellent run and he only gets close in front of the bulls in the stretch of the City Hall Square and Mercaderes. As the runner runs, at the same time he is making his hotel booking with his fingers working on the cell phone keyboard which we can see thanks to another subjective camera as well as two other cameras shooting from behind the fencing. The runner is the well-known American high-risk stuntman Andy Bell, famous in The USA for being part of the Nitro Circus – a popular program on risk-taking and sports events from the MTV channel.
Last 15th of August the program was uploaded on You Tube and it already has had 332,000 visits, almost five times more visits than the previous video produced for the same campaign (from September, 2011) in which a parachute jumper makes a booking as he falls from a great height onto the beach of the hotel which he is booking at the same time. It is evident that the running of the bulls continues to be a strong attraction for publicity makers and clients and the number of visits and the demand to see the images show this clearly. Hotels.com is a North-American firm with its headquarters in Dallas (Texas) and it is one of the references sites for online bookings. It is also posible to watch the video on their web site.
