The poster created by the creative director of Kukuxumusu, Mikel Urmeneta, and one of his team from the company's R&D Department, has been chosen as the poster to announce the Sanfermin fiestas of 2004. The competition organized by the City Hall of Iruñea/Pamplona received a total of 622 poster entries, many of these from different countries round the world.
Urmeneta also won in 1990
“Pop”, a very original technique to show the running of the bulls
Urmeneta: “It’s the typical tapestry that a Haitian granny would make of Sanfermin”
Javier Mariscal: “It is a poster which everyone can easily understand”
Mikel Urmeneta's biography
Marta Coronado's biography
Mikel Urmeneta, the creative director of The Drawing Factory