Joel, from Chicago, experienced his first Sanfermin last year. It was an ?adventure? that he will never forget, he tells us. His brother accompanied him in the running of the bulls and he accompanies him in the photo, just a few minutes after having run. They came out of it as they had gone into it ? alive and well. And that was reason enough for bliss, a rush of adrenalin and a self-photo. That was the first time.