The Playboy Magazine and the Kukuxumusu Drawing Factory, - through its Sanfermin.com web page - each year since 1997- convokes The International Sanfermin Erotic Photography Competition, which hopes to acclaim and award the imagination and creativity on the theme of Sanfermin and eroticism in a single image.
The competition is open to photographers from all over the world (aficionados, professionals and amateurs) and the winning snapshot is chosen by a jury made up of two experts in photography and two experts in design from the Playboy magazine and from Sanfermin.com along with the creative director of Kukuxumusu, Mikel Urmeneta.