2006

A bird’s eye view of the running of the bulls; a Guiri from Sweden; a risk calculator on the danger of running the bulls

The star Kukuxumusu tee shirt for Sanfermin 2006 showed a bird's eye view of the running of the bulls, over a track that crossed the garment from top to bottom. We wished to give it a greater perspective thanks to effects created such as the goring of the runner and the shadows of the bulls. It went down very well among the many collectors of our stuff.

Apart from that, we made two other special tee shirts. In one of those we paid homage to all the Peña Clubs in Iruñea/Pamplona. In the other special one we celebrated the 80th anniversary of "The Sun also Rises" ("Fiesta") from Ernest Hemingway.

Just a few days before the Fiestas took off, our creative director, Mikel Urmeneta, travelled to Sweden with an "aizkolari" (a Basque sports of cutting tree trunks with a hatchet) to hand over the "Guiri of the Year" award. That year the winner of the "Foreigner of the Year" award went to Lars Ingvar Jungefors a constant visitor to the Sanfermin fiestas for over thirty years and who manages a hatchet-manufacturing factory in Storvik, his home town in Sweden.

The launching of the "Encierrometer" also caused quite a bit of interest. This project was jointly developed with the Public University of Navarra and Kukuxumusu and it served to measure the risk factors involved in running the bulls for each individual runner. Many TV news channels gave coverage to the launching of our computerized program.

The controversy was to be found in our drawing made for the Human Running of the Bulls by PETA (in their bare skin) - the organization that calls for an end to the use of bulls in bullfights and other bull events.

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