2001

Sanfermin.com and a tee shirt is made of a running of the bulls with the runners coming from the different bull-ranches as they threaten the bulls with their bites.

Just as had occurred with the 1998 tee shirt with its shrewd .publicity salutation, where the scene was strategically placed in front of the Kukuxumusu shop in Estafeta street, in 2001 the same idea was brought to its high point where the scene was now situated inside the Kukuxumusu web page sanfermin.com The icons were converted into typical symbols of the fiesta and echoed the famous "Castiella" tee shirt of 1995. This scene also takes place at the doorway of the Kukuxumusu shop but this time all the signs have been eliminated so as to direct the joke and "the homage" exclusively towards its web page.

That year Kukuxumusu made lots of products, including a full-bodied printed tee shirt and even face masks. And they brought out their screensaver of an underwater running of the bulls which has since gone to all corners of the world. They also started up a calendar from July to July, with the best photos of the running of the bulls put out on sanfermin.com the previous year.

• . < 2000
• 13 / 23
• 2002 >.