With the turn of the century it was clearly necessary to call on the future and what better than a Martian invasion just at the same moment as the running of the bulls is taking place. And the inevitable happened. A bad day, a bad moment and a bad place to start an invasion.
That year Kukuxumusu for the first time edited a video of each day's running of the bulls which had been filmed by National TV, and made copies available for sale on its Online Shop at www.sanfermin.com It was another successful idea.
Among the other products on sale that year, a strong impact was made with the "Sanfergol" scarf, which was a tribute to Osasuna, Pamplona's big soccer club, where Sanfermin appeared with a football in the particular Kukuxumusu style.