1998

Bulls versus Runners behind a football, another turn of the screw on the running of the bulls, in celebration of the World Cup.

Taking advantage of the soccer world cup being played in July that year, Kukuxumusu organized a football game in the middle of Estafeta street and more precisely against the door of their own official shop. The lads played against the bulls. All this, organized on the tee shirt of course.

Here Kukuxumusu is at one of its tightrope walking gambles: making publicity inside its own creation, and seen on the central balcony of the drawing, a caricature of the three founders of the firm, Koldo, Txomin and Mikel. With this tee shirt Kukuxumusu paid itself a kind of homage and pushed its particular vision of the world to the limit in uniting in the same drawing the running of the bulls, football and photography (both Koldo and Mikel are diligent photographers of the running of the bulls). A triple dare that came off. The tee shirt went down a treat.