1997

A misunderstood tee shirt and the birth of Sanfermin.com. – A complete guide to all you need to know about the fiestas.

This has been the one big flop from Kukuxumusu, who created a rather critical tee shirt which few people understood, and, above all, very few people liked. It was a comparison between the traditional rite of the running of the bulls and the new fad and spontaneous act of jumping from the fountain in the Navarrería. The theoretical "second" tee shirt, "Mundua" stole the show that year.

But perhaps the most significant event of that year was the presentation of the web page sanfermin.com. This contained a very detailed guide on the fiestas, with photos, commentaries, practical information etc. This page was set up with the idea of giving useful information to people and cementing the relationship between Kukuxumusu and Sanfermin and to give some prestige to the brand. So how come Kukuxumusu got in first with the domain, www.sanfermin com ? By getting up early in the morning, that's how.

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