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  • Spike Lee running with the bulls

    Spike Lee running with the bulls

  • sanfermin.com

    Primer pañuelo de Sanfermin de Kukuxumusu

1992

Spike Lee strolls around the fiestas wearing the first necktie model designed by Kukuxumusu

The surprise from Kukuxumusu that year was the introduction of a rather novel bandana scarf The idea took off and today, it is one of the classic Sanfermin icons from the Drawing Factory. Even Spike Lee was sporting one of them for some days while he was here to film a publicity spot for Samsonite during the running of the bulls. So, whereas in the first year Kukuxumusu were left holding some of their "bloody" tee shirts, in this case they were totally cleaned out of bandanas.

Within three years of their existence Kukuxumusu were already selling tee shirts in such widespread places as Toledo, San Sebastian or Granada. The plague of the flea was on the move.