Not long to go ...
It only lasts nine short days but Sanfermin mean an important percentage of annual sales in its Pamplona stores. The "Sanfermin campaign" begins in June and it finishes on the 18th of July. But the real intense days run from the 6th of the 14th with a continual to and fro of crowds and customers.
Both locals and visitors alike come in search, above all, for the annual special Sanafermin tee shirt. This year the special is doing very well in sales but there are also some other popular ones such as Bull Fiction, which the people particularly like. What the kiddies like, not surprisingly, is the one with the Giants and all their Troupe.
There are still seven busy fiesta days ahead when the stores will continue with their special time Schedule of 8:15 a.m. to 11 00 p.m. at night with a total of 17 shop assistants working non-stop to satisfy the customers.