Samsung, through its twitter account for its Exynos processor, launched an image of a bull announcing that the Mobile World Congress 2014 held in Barcelona this weekend would reveal details about its new Infinity processor. In Barcelona, bullfighting events are currently prohibited by law and while we are drawing up some possible similitudes of this campaign with that of the case of the photographer, Daniel Ochoa de Olza and the World Press Photo (check the article in La Vanguardia newspaper), Samsung has announced through the same media outlet that it was withdrawing the campaign. “We respect animal rights and had no intention to promote the opposite. We apologize to all that may have been offended”, reads the curt note that has been issued by the firm in a brief press release.
In this twitter searcher we can see that many people threatened not to buyany more Samsung products and some even considered the withdrawal to have come too late.
These kinds of actions are nothing new. Anti-bullfighting pressure has resulted in the damage of some big marketing campaigns such as that of Pepsi in New Zealand (see news item in Sanfermin.com). Then there were other cases of firms not achieving their aims such as the withdrawal of the Snowwhite movie (see news item at lainformación.com)