World day for the Environment will be celebrated on the 5th of June. And to create awareness of the reality of the situation in the face of the passive attitude shown by many, the crowdfunding platform Carbon Story which works on environmental projects will allow any locations found in Google Street view to be flooded on this day. From the website WorldUnderWater you can flood whatever you like and we have wished to make our contribution by using this system and flooding the three Sanfermin locations which might attract the most attention, City Hall Square, Mercaderes Corner and the Bullring.
Estafeta Street Underwater. WorlUnderWater.org / Google Street View
Kukuxumusu anticipated this idea with one of its famous screensavers from some years back which was entitled Underwater and which you can download here.
An adaptation of the Sanfermin Running of the Bulls was featured in the latest episode of this TV series “Con el culo al aire“ from Antena 3. Now in its third season, this episode number 8 is set in a camping site. The Spanish group in the camping site wish to show their appreciation to Hans, a Swiss hotel owner in love with Lola (Goizalde Núñez), who has offered work in his Swiss hotel to the group. In their fervor to show their appreciation and to ingratiate themselves with Hans, the proposal suggested byÁngel (Raúl Fernández), Rubén (Julián López) and Paulino (Janfri Topera) is to organize a Sanfermin Running of the Bulls in his honor “because that is what the foreigners like most about Spain”. You can watch the video here and if you really want to learn about running in the event or showing someone else how to do it, visit A quick guide to the running of the bulls.
Like any well-made TV series, it has some memorable lines and scenes. The mechanism of these “Homemade Sanfermines” consist in running between some roadwork fencing and being chased by a “bull” on a bicycle wheel. In the storyline, the trial is successfully completed but when they are ready for the real thing, they set off a rocket to start things and it is then that Lola appears on a quad with a set of stag’s horns on the front. The thing gets out of control and the Swiss man ends up wounded. The web site of this series highlight the Sanfermin aspect with a title “San Fermines locos en el camping“. Some of the best lines are familiar to regular Sanfermin bullrunning fans “The most important thing in the running of the Bulls is to warm up beforehand”, “In the bullrunning, three things are essential: a rolled-up newspaper in the hand and a pair of balls”, “In Pamplona, they call me The Kamikaze of Estafeta Street”.
The CBS TV program –The Amazing Race All Star– recently dedicated one of its episodes to the concept of the Sanfermin Running of the Bulls. The adaptation of this event is contended by opposing couples in “Awesome Races” and it was broadcast last Sunday, at prime time, with an episode entitled “Bull Down”” which was shot in Seville in December, 2013, with an adaptation of the Sanfermin Bullrunning also being included.
The participating couples came from Switzerland and the first test that they had to confront brought them to the Hairdresser’s of Manuel Melado. There they had to shave a balloon. The second test brought them to a class of flamenco dancing and the third one was a simulated running of the Bulls. This scene explained the title of the episode, “Bull Down” and it is the scene that is used in promoting the show from CBS. The images have been shot in the downtown street of Sierpes and surroundings. The competitors had to complete a running inside large air balls with horns on them. As far as we can make out, it seems real good fun because, as well as running, competitors can also try to knock other runners down to prevent them from reaching the finishing line. In the trailer we can see how they bash each other around and it is not surprising if we remember that the winners of this competition will receive a million dollars in prize money. In this particular episode, the couple of cowboys were eliminated.
Mike The Asian es un neoyorkino de ascendencia koreana que habla español y que tiene más de 8.200 seguidores en su Facebook. En uno de sus videos más visitados y conocidos (más de 158.000 visitas) intenta enseñar a pronunciar español y concluye su propuesta vistiéndose de Sanfermin. Tiene todos los tópicos, pero es muy gracioso y nos hemos hecho fanes suyos. Algunas frases del vídeo se encuentran por encima del bien y del mal: “Yo nací para correr en el encierro, el toro como la naturaleza misma es peligroso, pero yo -el hombre- soy criado en la imagen de Dios. La bestia tiene cuernos pero yo, como hombre bendecido por el señor, tengo la mente para vencerle.”
El vídeo termina de la mejor manera posible: “Si vos sos de España, déjame un comentario putéandome.”
Hoy hemos conocido el resultado de las grabaciones de Laslap para la promoción del Red Bull X-Fighters del 27 de junio en Las Ventas de Madrid. Muy increíble. Tenéis que verlo. El video se ha presentado en rueda de prensa como promocional del evento mundial de Red Bull X-fighters en junio en Madrid.
La serie Los Simpsons ha hecho un gran guiño al encierro de Sanfermin en su últimas cabecera, la correspondiente al capítulo 16 de la temporada en curso en la Fox, la número 25. Es una tradición en la serie adaptar todas sus caretas y, esta vez, le ha tocado al encierro de Sanfermin. Cuando Homer aparca el coche en el garaje, su mujer le empuja con el suyo, y al romperse la pared aparecen en una calle que podría ser cualquiera de las del encierro de Pamplona. El toro que les persigue es en realidad un sofá con cuernos al cual le acompaña toda la manada. Inicialmente escapan a la carrera hasta que encuentran el refugio del hogar frente a la televisión como siempre. Sin embargo, el toro del comienzo atraviesa la pared y ocupa el sitio de Homer. En el mismo capítulo Hommer arbitra un partido de la selección española de fútbol y les mete un gol (aunque propiamente no es con un balón sino con un bolo de tarjetas)
Esta serie tiene una audiencia mundial increíble que además aumenta año a año con las numerosas reposiciones que ha admitido esta serie en todo las cadenas en las que se ha emitido.
Ya están montando la gente de lastlap en la plaza del Ayuntamiento de Pamplona lo que va a ser la pista de salto que van a utilizar esta mañana para la grabación de la promo del Red Bull X-Fighter del 27 de junio en Madrid.
Next Monday – 31st of March – FROM DAWN TO DUSK (From 10.00 a.m. to 17.00 p.m.) we will meet in the Plaza Consistorial de Pamplona (Pamplona City Hall Square) all dressed in white. If you wish to come, send us an e-mail to email@example.com under the title “Quiero vivir la experiencia Red Bull”. The first 50 people who write us will get a place in these San Fermin Red Bull X-Fighters. Sign up now.
While the fiesta of Sanfermin is already quite enjoyable in itself (to say the least) it has nevertheless received a “lift” with its own music video played to the rhythm of the song from Pharrel Williams thanks to the work of canal de Youtube San Fermín 2014. This video has recently been recorded on the streets of Pamplona with the backup of a wide range of citizens of many different ages and backgrounds all dressed up in Sanfermin gear. Many of the background settings are key Sanfermin locations such as Estafeta, The Bullring, City Hall or the monument to the Running of the Bulls. Many of the participants are wearing their particular Peña club colors and there are others with the Kukuxumusu T-shirt of the year and the whole thing is nice and pleasant and gets one thinking of the coming fiestas.
The 2014 Red Bull X Fighters was launched in México this past weekend and a simulation of the Sanfermin Running of the Bulls formed part of the show in which some of the best motocross bikers in the world took part. Victory went to the New Zealand pilot Levi Sherwood in show which will come to Madrid next 27th of June as part of their world tour. The most spectacular event of the Red Bull X Fighters is made up of an eliminatory motorbike acrobatics championship, but there are also events which are personalized depending on the bike, the country and the place where the show is taking place. For example, in 2013, in Osaka, Ninja fighters took part. In The USA, there was a competition with jeeps and in Dubai there was a Ford Mustang racing car event. In Madrid, The Red Bull X Fighters in 2013, had a simulation of the running of the Bulls for the first time where the Bulls were the bikes and the experience was both positive and incredible, as we can see in the image of Oscar Carrrascosa from Red Bull.
And perhaps for that reason, in the first test of 2014 in Mexico they have repeated the experience. In México there was a running of the Bulls, a fire bull, bullfighters and Portuguese forcados. The show was help in the Monumental Bullring of the City of México with an attendance of 38.000 people. That show left us images such as these.
Today we are going to relate a distinct kind of Sanfermin story and which is also quite uplifting. The story features a couple of anti-cruelty-to-animal posters which we put up in Pamplona. Given that sensitive topic in this city, they might have been expected to receive some attacks but in fact, the story is quite the opposite case. It all began with the launching of the “CAMPAIGN AGAINST IGNORANCE” whereby the Actyma Association and the Human Dignity Party (PDH) decided to transmit their message in favor of the animals in Pamplona and in other cities where there are important bull-fighting events each year.
The most effective form of publicity was considered to be the OOH and DOOH (outdoor urban publicity with digital nighttime illumination). In this case the posters were set up at two urban bus-stop shelters. Impursa, the Company in charge of managing this kind of publicity, decided to demand an insurance policy from both Actyma and PDH to cover any potential damage, as the subject might provoke some vandal response against the posters. Both posters displayed strong images of real bull fights where it is clear that the animal is suffering. The main slogan on the poster was the message … can this atrocity be justified? The message was written on a background of a Spanish flag and the sentence was written in both English and Spanish. At the bottom of the posters could be seen the signature of Actyma and PDH and a telephone and e-mail contact was also given.
The publicity company even considered taking action against the posters, but, in fact, we can confirm that these posters did not suffer any kind of damage all the while that they were set up in Pamplona. From Actyma we were told about the reaction of the public as many people responded to the telephone number given on the poster. According to what this association tells us, during the whole eight months that the campaign lasted, many people voluntarily took on the job of keeping the posters clean and in good order by washing off any spit marks or writing left by vandals on the posters. Actyma received many calls supporting their cause and they were regularly phoned if the posters needed any renovating after any small vandalism act. This fact has specially heartened the association and they are already busy preparing a new campaign for 2014 for Pamplona and other cities such as Logrono, Benidorm and other cities which hold bull-fights.
The Actyma Association dedicates itself to defending the rights of animals by denouncing violence against the animal and by threatening to take legal action against offenders and it also tries to bring in new laws in relation to animal treatment. One of their main approaches is to bring cases before the Civil Courts when mistreatment is found so as to ensure that the existing laws are complied with for the benefit of the animal. Actyma recently denounced Pamplona City Hall for failing to comply with the regulation of the Running of the Bulls after the pile-up crush of the 13th of July, 2013, as can be read at Sanfermin.com.