More than a thousand visitors from 32 different countries enjoyed the San Fermín fiestas thanks to the services offered by Destino Navarra and Sanfermin.com, including the use of 98% of the balcony places on offer for the Running of the bulls.
The North/American visitor continues to lead the field as the most habitual tourist despite the fact that the fiestas are opening to an ever-wider market, to such an extent that the Asian market increased by almost 50% compared to last year’s figures. Visitors from China, Taiwan and Korea increased their bookings with Destino Navarra by over 20% this year.
Other corners of the world are also on the increase. As well as the faithful Australians, New Zealanders or British visitors there are now more visitors appearing from places such as México,Venezuela and Argentina and even some small numbers from countries such as Paraguay, Ecuador and Peru. In addition, some of the European countries such as France, Germany, Sweden and Norway are also showing regular repeat visitors as they return to Pamplona year after year to integrate themselves into one of the most popular fiestas in the whole wide world.
The online store – shop.sanfermin.com is the most popular platform to make bookings for the different offers available with almost 50% of the total having been made here. It is clear that this service is catching on, with an increase of 15% in the number of people attended to, compared to 2015, clearly confirming this increased use of the site.
Mikel Ollo, one of the people responsible for the sales of the different tourism packages available from Destino Navarra and offered on Sanfermin.com, sees a clear explanation for this phenomenon: “The San Fermín fiestas continue to have a worldwide impact, but the large amount of information about Pamplona available on the Internet means that some people prefer to count on the help of a ‘trip advisor’ or tourist assessor who works from Pamplona, and who is capable of providing the visitor to our city with a unique experience and a personalized touch”.
